Many established sportswear-, shoe-, and athletic apparel brands have adopted RFID in the past decade. Over the years, Nedap has gained extensive experience in sports retail by teaming up with brands and multi-label retailers and is excited to put those learnings into practical solutions.
To fully unlock the omnichannel experiences, major sports retail brands have adopted or are implementing RFID. As a start, they are looking to create complete inventory visibility. Full inventory visibility ensures product availability across all channels, which builds the foundation for omnichannel. In that respect, well-known market leaders include Adidas, Asics, Converse, Nike, Superdry, and Under Armour.
So how can you further leverage RFID source-tagged items to optimize your omnichannel strategy?
As the lines blur between work and free time, the acceptance of comfortable wear in more formal contexts rises. Sporting goods players can leverage this trend to be even more successful.
Brands need to migrate from wholesale to Direct-to-Consumer, putting digital commerce and the need for cross-channel inventory visibility at the center of the business model.
In a world characterized by shorter demand cycles and longer logistics timelines, locating and tracking inventory in the supply chain in real-time will be crucial for retailers.
While footwear and sports brands control their sales channels to increase their direct-to-consumer activities, a significant proportion of most brands’ revenue comes via wholesale and retail partners. To succeed together, they are increasingly moving towards a win-win collaboration and cross-company visibility. Ultimately, brands and retailers share responsibility for an excellent customer experience.
Brands are evolving from pure suppliers to active business partners. Based on a study by Forrester Research, this requires system upgrades, process re-evaluation, and closer working relationships with retailers across four key areas:
Are you interested in learning more about the mutual benefits of RFID for sports brands and multi-label retailers? Read our e-book.
Outdoor Voices is an activewear brand that is on a mission to Get The World Moving. Outdoor Voices selected Nedap to rollout iD Cloud with the objective to achieve full inventory visibility. This implies that all items, whether located in the distribution centre or in stores, are consolidated into one centralized inventory hub.
Footwear and sports retailers can quickly prove their business case for supply chain collaboration, agility, and visibility. Loss Prevention and Sourcing departments do not necessarily need to be on board to start a project. Often only an RFID reader, a mobile device, and a cloud-based software provider are required when the project commences. And the other areas of collaboration listed above can be better addressed once the technology and data are in place.
Check out iD Cloud Store solution
A key benefit for multi-brand retailers looking into implementing RFID is that the tagging costs are much lower compared to similar projects at vertically integrated retailers since brands are taking care of their source tagging.
Download our e-book to learn how to leverage RFID source-tagged items from leading brands to unlock omnichannel
High stock accuracy and visibility enable brands to make merchandise simply available and “be ready to sell” across all sales channels. In addition, achieving (total) stock visibility across multiple channels is the foundation to route and orchestrate customer orders, wherever they come from or need to be delivered.
Check out iD Cloud Supply Chain solution
This e-book explains how both sports fashion and apparel brands and retailers can optimize their omnichannel services using RFID. Topics In this e-book we will deep dive into:1. Adapting to......
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